EVO Amusement’s Immersive Fun for All Ages
EVO Amusement hosts events showcasing their immersive, exciting kiddy rides and arcade games, including the popular Pokemon Ga-Ole in a variety of shopping centres, malls and retail stores across Singapore.
As we are in-charge of the digital marketing for EVO Amusement, we take pride in spotlighting their several events that captivate fans of their Arcade games and create lasting memories for other consumers. Explore how our strategic social media marketing campaigns have amplified their social media pages engagement as well as customer engagement.
The EVOlution of Digital Marketing
In an increasingly digital world, the success of family entertainment businesses like EVO Amusement particularly those specialising in arcade games and kiddy rides, relies heavily on their ability to connect with their target audience mostly consisting of children and young adults. Traditional methods of marketing are great, but these days nothing beats social media marketing which has become a pivotal tool for reaching out to their target audience looking for a day of fun and enjoyment.
In this article, we will explore how effective social media management and well-placed social media ads were a game-changer for EVO Amusement, helping them thrive and stand out in a competitive market.
Building an Engaging Online Presence
In the age of smartphones and social networks, a strong online presence is vital. We believed that EVO Amusement could leverage social media platforms like Facebook and Instagram to showcase their arcade games and kiddy rides to their target audience. Regular posts featuring vibrant images of upcoming new games and giveaways create a sense of excitement and anticipation. Moreover, engaging with customers through comments, direct messages, and social media stories can foster a sense of community and loyalty.
Credit: Freepik
One of the key advantages of social media management is the ability to target specific demographics. By analysing the data and insights provided by these platforms, businesses can tailor their content to reach their target audience, effectively. For instance, they can post about special promotions during school holidays or share content that resonates with parents looking for safe and enjoyable experiences for their children. Through strategic and consistent social media management, EVO Amusement was able to keep their audience engaged and informed, ultimately driving foot traffic to their arcade and rides.
The Best Use of Social Media Ads
No one is going to argue that organic content is valuable because it absolutely is. However, Paid advertising on social media platforms like Facebook and Instagram allowed EVO Amusement to reach a larger and more targeted audience. We created ad campaigns tailored to specific demographics, interests, and behaviours. For instance, they can run ads targeting parents in the local area with children in a certain age group, ensuring their message reaches those most likely to be interested.
Social media ads can be highly visual and interactive, making them an excellent medium for showcasing the fun and excitement of arcade games and kiddy rides. Moreover, we are able to reach users who have previously interacted with EVO Amusement’s social media profiles, reminding them of the fantastic experiences they offer.
Credit: Freepik
Measure and Monitor Success
One of the most significant advantages of digital marketing like social media management and ads, is the ability to measure results accurately. EVO Amusement can track engagement metrics and conversion rates to gauge the effectiveness of their social media efforts. If a particular ad or campaign is performing exceptionally well, we will allocate more budget to it, ensuring a maximum return on EVO Amusement’s investment.
Furthermore, social media platforms provide valuable insights into the audience’s preferences and behaviours. This data can inform EVO Amusement’s business decisions, like in the case of certain arcade games or rides consistently receiving positive attention on social media, EVO Amusement can consider expanding or promoting it further.
What Have We Learnt About Social Media Marketing?
TMR Media has learnt through our years of experience as a social media marketing company that family entertainment businesses like EVO Amusement must harness the power of social media management and ads to remain competitive and relevant. These strategies not only help in creating an engaging online presence but also allow for targeted advertising that reaches the right audience. By continuously measuring and adapting their social media efforts, these businesses can provide their target audience with memorable experiences while ensuring their own success in an ever-evolving market. In short, in the world of family entertainment, social media is the key to unlocking a world of fun and opportunities.
Credit: Freepik
TMR Media has worked with clients from different industries and acquired knowledge as we provide the solutions our clients need. So, wait no longer and contact us now!
At TMR Media we also offer services other than Social Media Management and Digital Marketing such as Web Design, Collaboration Campaigns, SEM/SEO, Graphic Designs and Video Production. We believe that all of these services intertwine with each other to provide a well-rounded, holistic experience for our clients.