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RAVE Karaoke

Singapore’s Ultimate Karaoke Entertainment Experience

KTVs have been the perfect place to unwind no matter the occasion – you can sing lively songs if you’re in the mood to celebrate or unwind with ballads if you need to get all your emotions out. RAVE Karaoke, although being new to the KTV scene, brings the karaoke experience to another level with games such as mini football, darts and drinking games along with the classic tambourines and a huge song selection.

At TMR Media, we know that every client’s brand and style differs, and even varies through every social media platform. For example, there are certain trends on Instagram that differ from TikTok so the content needs to be changed accordingly.

Seen below are posts with the similar objective to highlight RAVE’s services and aesthetics but filmed in a different way for TikTok as compared to Instagram. On Facebook our strategists and in-house production team collaborated to create a captivating, straight-forward video that introduces all of RAVE’s amenities. However for TikTok, our strategists predicted that taking on the “POV” trend – Point of View videos that are predominantly popular on TikTok – would garner a further reach and higher engagement.

@rave.karaoke Don’t have any Friday Night plans? Now you do ???? ???? 6 Raffles Boulevard #01-213 Marina Square S(039594) #fyp #xyzbca #tiktoksg #wheretogo #whattodoinsingapore #ravekaraoke #sgentertainment #ktvsg ♬ original sound – RAVE Karaoke

The POV trend works because it builds on the FOMO – Fear of Missing Out – social media users feel when they see other people such as those in the video go out and have a good time. Another way we built on FOMO was to invite KOLs to RAVE’s grand opening and have these popular local influencers post stories about enjoying themselves at RAVE with their friends. KOLs are a great way to amplify a business’ reach and attract more customers through the KOLs existing followers.


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A post shared by RAVE Karaoke (@rave.karaoke)

In addition to our production team and strategists, our team of talented and experienced designers created eye-catching posts with a vibrant colour scheme, creative typography and engaging graphics. These captivating posts are able to capture the attention of potential customers, cutting through the bombardment of posts, while the customers are scrolling through their feeds. Our design team elevates the impact of social media posts and announcements of promotions, enhancing RAVE’s digital media presence.

Lastly, a simple measure our strategists take is collating popular hashtags – found through research and searches through Instagram – to accompany the posts. Hashtags are the easiest way to make your brand more discoverable to people who are looking for something specifically. Our strategists also create a unique, exclusive hashtag for our clients (#ravektvsg) to build brand awareness and recognition.

@rave.karaoke ????A Life in Karaoke (with My Bestie)???? We’re not asking you to Wes Anderson-ify your life but if you were going to, do it with a friend and do it at RAVE ???? #fyp #tiktoksg #xyzbca #trend #ravekaraoke #sgentertainment #ktvsg #wesanderson #wesandersonfilm #wesandersontrend #accidentallywesanderson ♬ Wes Anderson-esque Cute Acoustic

Having said all that, digital marketing is not a one-size fits all. If you feel like the techniques in this Case Study would not work for you, do not fret and Contact Us to discuss your queries and we could find the digital marketing strategy that is right for you!