INSIGHTS
Digital Marketing Insights
The 5 People You’ll Definitely Meet in a Marketing Agency
Every creative agency has familiar personalities: the idea generator, the trend radar, the revision person and the one who stays calm when everything changes. Which one are you?
Does Every Business Really Need to Be on Every Social Media Platform?
Being on every social media platform can look like a strong digital presence, but more channels do not always mean better results. Here’s why focusing on the right platforms can be more valuable.
Looking Back at a TMR Media Milestone: Jusmin Tan’s 2024 Entrepreneur of the Year Recognition
In 2024, TMR Media co-founder Jusmin Tan was recognised as a New Entrepreneur winner at Singapore’s Entrepreneur of the Year Award. Two years on, we look back at what the milestone represented in TMR Media’s journey.
The People Behind the Posts: Inside TMR Media’s Creative Process
A social media post may take seconds to scroll past, but creating it can involve strategy, writing, design, production, feedback and plenty of last-minute changes. Here is a look at the people behind the posts at TMR Media.
When Every Brand Wants to Go Viral, Who Is Actually Listening?
Going viral has become one of the most tempting goals in digital marketing. A video reaches millions of views. A post collects thousands of likes. Comments keep coming in. Suddenly, everyone wants to know how the brand managed to crack the algorithm—and whether they...
Not Every Good Idea Makes a Good Marketing Campaign
A campaign can look perfect in the meeting room and still fail with its audience. Here’s why good marketing ideas sometimes underperform and what businesses can learn from the results.
